“A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising,” he wrote. Representatives for Prime did not immediately return a request for comment.īut in his letter to the FDA, Schumer claimed there was little noticeable difference in the online marketing of the two drinks – leading many parents to believe they were purchasing a juice for their kids, only to wind up with a “cauldron of caffeine”. They sell a separate sports drink, known as Prime Hydration, which contains no caffeine at all. That high content prompted bans from some schools in the United Kingdom and Australia where some pediatricians warned of possible health impacts on young children such as heart problems, anxiety, and digestive issues.Ĭompany representatives, meanwhile, have defended the product as clearly labeled “not recommended for children under 18”. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”īacked by two of YouTube’s best known stars, Prime was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets.Īdvertising itself as zero sugar and vegan, the neon-colored cans are among a growing number of energy drinks with elevated levels of caffeine in Prime’s case, 200 milligrams per 12 ounces, equivalent to about half a dozen Coke cans or nearly two Red Bulls. Top with whip crème and caramel drizzle.“One of the summer’s hottest status symbols for kids is not an outfit, or a toy – it’s a beverage,” said Schumer, a Democrat from New York.Ask to sub almond milk instead of whole milk.Ask for two pumps of raspberry syrup mixed in.Ask for strawberry purée at bottom of cup.Place strawberry purée at bottom of cup before pouring drink in.Add an additional two pumps of crème base.Add 2.5 scoops of vanilla bean powder for a Venti (order 2 scoops for a Grande).Ask for a pineapple passionfruit refresher with no water and extra ice.
Ask for a pump apple syrup depending on the size of your drink (or, half a pump if you're not a sweet tooth!).Add chocolate whipped cream and cookie crumble as the finishing touch.Add mocha syrup (1 pump for a tall, 2 pumps for a grande, 3 pumps for a venti).Order a Cinnamon Dolce Crème Frappuccino.Add cinnamon dolce syrup (1 pump for a tall, 2 pumps for a grande, 3 pumps for a venti) and white mocha syrup (1 pump for a tall, 2 pumps for a grande, 3 pumps for a venti), whipped cream, and cinnamon dolce.Order a chai latte with whole milk and no water.
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